By Shalotte Sugathan

India can exist in anything – even in design. It doesn’t always need to appear in formal or visual terms, limited to what is seen or styled. Sometimes, it’s simply an idea, a feeling, an experience – or the spirit behind the design.

I’ve long been enthralled by the deep intellectual and artistic richness of my Indian heritage – its vast reach across Poetry, Literature, Art, Dance, Architecture, Mathematics, Philosophy, Astrology, and Mythology. So when a design solution for the 21st century is, even quietly, guided by an element of India, it’s deeply uplifting – the thought returns to me with quiet wonder.

A few that come to mind –

An identity designed for a philanthropic effort was inspired by the mythological symbolism of the ocean from an episode of the Puranas, in an unpredictable and unexpected way.

 Take a look → 

An exhibit and invite designed for the launch of a mobile exhibition that highlighted the natural, medicinal wonders of ancient Indian plants and herbs. The invite was based on the Namaskar (Mudra).

 See here → 

A book and poster series that was inspired by a desire to breathe life into numbers – 1 to 10 – and communicate their symbolic, inner meanings.

 View this work here → 

Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.