The Exercise Shop



By Shalotte Sugathan

My 4 year old must be having quite a practical sense of humor. To her, the gym is the ‘exercise shop’. Naturally so, as she’s pretty much figured the human need to shop for everyday things be it groceries, books, toys, clothes, shoes, et al, so why not some exercise!

She almost can be likened to the mixer-grinder in our life, breaking every bit of her understanding down to its simplest, digestible form; something that we tirelessly do at our practice – creating communication that is simple, clear, nuanced, and beautiful.


shalotte sugathan
Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.

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