By Shalotte Sugathan

For me, the three choicest ingredients of design action are – conscience, courage and craft.

Building a design  conscience  in a broad and moral sense is one of the divine laws. A conscience that helps designers awake to a service responsibility towards society, our communities, the world, our planet, a higher interest that surpasses our business interests and goals.

Equally important is to design with  courage  – to always rise to a challenge, re-make ourselves and re-do in ways that can create change and/or bring  transformation.

Finally, to be able to realistically translate and make this happen using the highest amount of care and  craft  brings greatest fulfilment.

 

Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.