The Three ‘C’s of Design
October 2, 2021/By Zero-G
By Shalotte Sugathan –
For me, the three choicest ingredients of design action are – conscience, courage and craft.
Power of Great Brands: The Lexus Story
November 28, 2015/By Zero-G
By Bhaskar Chatterjee –
Very early in my career, I got the opportunity to relocate to the US. On arrival, one of the first things I had to buy was a car. A friend suggested something interesting – to purchase a pre-owned premium brand. He had done the same and guaranteed an experience I would cherish forever.
India in Design
February 20, 2018/By Zero-G
By Shalotte Sugathan –
I’ve always been enthralled by the scholarly pre-occupations and incredible diversity of my Indian heritage.
Semiotics of Soul
December 12, 2016/By Zero-G
By Shalotte Sugathan –
While I’m hardly religious, it goes without saying that work takes me to some deeply spiritual places.
Compassion in Principle, and in Design
April 24, 2017/By Zero-G
By Shalotte Sugathan –
Successful Design Communication almost always enables people to feel and think about the subject matter.
Top 25 Hyderabadi Brands
November 27, 2015/By Zero-G
By Bhaskar Chatterjee –
Every year The Economic Times comes up with a list of India’s most trusted service brands. The brands in this list are large businesses, most of them India’s largest business houses and multinationals. This is obvious because to be India’s most trusted service brand, companies need to (as a bare minimum) have extensive pan-India presence and only large corporations have that kind of presence.
Learning to See
November 27, 2015/By Zero-G
By Bhaskar Chatterjee –
I was driving a colleague to Atlanta Hartsfield airport. As we drove into the airport, I asked him whether his flight leaves from the north or south terminal. He replied ‘blue’.
The Exercise Shop
November 15, 2016/By Zero-G
By Shalotte Sugathan –
My 4 year old must be having quite a practical sense of humor.
Twin Power
November 27, 2015/By Zero-G
By Bhaskar Chatterjee –
In the Aamir Khan starrer Dhoom: 3, the twin brothers have complementary skills; alone they are vulnerable, together they are invincible. The relationship between design and technology is very similar.