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Bhaskar has over 20 years’ experience in Digital Marketing & International B2B Sales. His forte lies in Digital Strategy, Digital Marketing and Technology.
Over the years, Bhaskar has effectively used ROI Driven Digital Marketing strategies to help businesses and organizations generate leads, acquire customers and meet their goals.
His expertise is behind the psychology of running high yielding advertising campaigns on networks like Google, Facebook, Instagram & LinkedIn. He uses proven processes that are a combination of PPC Advertising (Google Adwords, Facebook, Instagram, LinkedIn etc.), Email Marketing, Website Opt-In and Lead Capture Mechanisms to deliver ROI for his clients.
Earlier, Bhaskar worked in International B2B Sales with one of India’s IT leaders, Satyam Computer Services (now Tech Mahindra) as part of their US Sales & International Marketing Team for over 9 years. During this time, he was responsible for handling large healthcare accounts like CDC (Centers For Disease Control, USA). Working with Fortune 500 companies in the USA very early in his career helped him recognize that Sales and Marketing teams, especially in B2B companies, need to work in tandem to achieve success.
Bhaskar has a degree in Computer Engineering from University of Pune, India.
Shalotte is a graphic designer with extensive global experience spanning over two decades. Throughout her career, she has had the privilege of being trained by influential figures in contemporary Graphic Design, which has greatly influenced her work. Known for their authenticity and intelligence, her work consistently delves into the depths of meaning and speaks to audiences on multiple levels.
Before establishing Zero-G Design, Shalotte held positions at renowned firms such as Deccan Chronicle, Turner Broadcasting (CNN/TNT) in the USA, JWT (now Wunderman Thompson), and PricewaterhouseCoopers. Her work has been showcased at the RISD Museum in Providence, Rhode Island, and the University Gallery at Clark University in Worcester, Massachusetts.
She believes in the transformative power of successful design communication – one that resonates with the soul of an organization, while simultaneously providing significant brand value. With a profound interest in the language of form, she constantly seeks new ways of seeing, new boundaries, and fresh perspectives, aiming to create designs that are not only visually captivating but also emotionally engaging and thought-provoking.
Shalotte is an alumna of the Rhode Island School of Design (RISD), USA, where she earned her Master of Fine Arts (MFA) degree with Honors, and the National Institute of Design (NID) in Ahmedabad, India.
"One of the standout features of Zero-G is their exceptional expertise in managing Google Ad campaigns. The results speak for themselves. We have seen a significant increase in the number of patients coming through our website and phone lines... I highly recommend Zero-G to any healthcare provider looking to enhance their online presence. Their expertise and commitment have made them our invaluable partner". Sushrut Cancer Clinic, Pune
"This is a good, focused communication... with clear explanations and good customer supporting context. Nice job… really encouraging and good to see this team continue to push the boundaries". GE Healthcare, Global
"Thank you very much for launching our school website today. Thank you for all the hard work and patience you offered to create this beautiful communication window for us. You also finished the task with no compromise from your end on the scheduled time. I appreciate your clarity, quality and commitment. It was a pleasure working with you online and learning along the way too". Arsha Vidya Mandir, Chennai
"We just launched the Attune Care app to rave reviews and I wanted to take this opportunity to thank everyone...for helping us make this happen. The brand identity and related branding was high quality and just bang on. Thanks". Johnson & Johnson, Mumbai
"Zero-G helped us achieve massive online reach for our wellness programs. With their expert help, our webinars were attended by thousands of people, and our new brand gained significant exposure. I was extremely impressed with their omni-channel marketing strategy that included Google/ Facebook/ Instagram Ads, and retargeting campaigns. They identified the right audience and promoted our brand at the right time to the right person". Novoliver, Mumbai
"Thank you very much for painstakingly putting these designs together... for the immense support you have provided through your designs throughout this campaign. We absolutely love them. Thank you for all the hard work and the really awesome design. Genuinely cannot express our gratitude in words." Indian Schools Debating Society (ISDS), Chennai
"Over the years, we worked with Zero-G on several projects varying from designing our product enki’s mobile user interface to visualizing our booths at trade-shows. It’s very impressive that every single time, the work quality is solid, interactions are professional and deliverables make it in time. The design is well thought through and there’s meaning and purpose for each design element - I really enjoy that". NextServices, USA/ Mumbai
"You went beyond our expectations by researching what goes into building a successful medical site and the industry as a whole to ensure nothing was overlooked or misrepresented. We were very impressed by your knowledge in graphic design and how you incorporated the human element into all your work. We value your expertise in brand design and very much appreciate your on time deliverables. Thank you". SurgCenter of W. Maryland, USA
"Zero-G is a top-tier digital marketing agency that has exceeded our expectations. Their in-depth comprehension of the US healthcare market has been outstanding. They create highly effective strategies that align with our marketing goals. Their data-driven approach and attention to detail have resulted in highly targeted campaigns that have brought us clients worth $200K+ in LTV from one of the most competitive segments in the United States". NextServices, USA/ Mumbai
"Thank you for all your wonderful work on the design and programming. Thank you again for all your efforts on these two projects, and please also extend our thanks to your team". Oxford University, UK
"We were impressed with your ability to ideate and bring to reality the theme of our conference this year - The Growth Within. The design was well appreciated and noted by attendees - it helped us communicate our objective visually and clearly - that we also need to grow within, even while aspiring for India’s growth. With the lighting, the design almost had a 3D feel to it and brought a unique presence to our conference". University of Michigan India Alumni Association
"Zero-G have proven to be very efficient and reliable. They do exactly as they say and give a very good result. I found the company to be responsive to my needs and ready to communicate on all matters". Composers Centre, Australia
"Zero- G worked very collaboratively with us on creating a brand identity and a logo design for BBITS Consulting. I found them to be very committed and sincere. Their overall approach and behaviour was very professional. They showed a lot of creativity in generating multiple alternatives and presented them well for us to make decisions, together". BBITS Consulting, Hyderabad
• Business Intelligence & Core Story
• Brand Personality & Positioning
• Crafting a Unique Value Proposition
• Crafting a Unique Selling Proposition
• Brand Architecture
• Naming & Tagline Development
• Brand Identity (Logo) Design
• Brand Collateral & Stationery
• Brand Manual
• For Print
• For Digital
• Business Goals Driven Hierarchy
• Conversion Centered Design
• Responsive Design
• On-Page SEO
• Site Speed
• Forms & Auto-Responder Management
• Opt-In Management
Google Ads [PPC Advertising]
• Google Search Ads
• Google Display Ads
• YouTube Ads
SMM [PPC Advertising]
• Facebook Ads
• LinkedIn Ads
• Instagram Ads
• Ad Platforms (audience-based)