We believe in RO[D]I

We take the time to understand your domain and business. We pose questions that help unlock
the potential of our client’s ideas. So our value addition in most cases transcends design.

Our expertise spans across a wide range of design services including brand identity, logo design, brand management, brand architecture and the creation of print + digital marketing materials. Our process involves creating a distinctive brand strategy and positioning. Eventually, helping you lay the foundations of an enduring brand. This strategic foundation that we build for your brand is designed to not only elevate its profile but also to deliver tangible outcomes, such as enhanced recognition, increased engagement, and a boost in sales.

1.

Business Intelligence & Positioning

A good positioning strategy is the key is to find a way into the hearts and minds of consumers, create a positive and lasting engagement with your audience and reinforce a unique positioning platform. Here we discover what you already have going in your favor, and what’s on your ‘to-do’ list. The answers to these questions (through our questionnaire and interview series) will not only help in creating an enduring brand but also lay the foundation for the future marketing machine of your business.

1.

Naming & Tagline

A powerful name is the result of a good positioning strategy. The key is to find a way into the hearts and minds of consumers, create a positive and lasting engagement with your audience and reinforce a unique positioning platform.

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2.

Brand Identity

It encompasses all graphic design decisions that define a brand from your visual identity (logo, color palette, and messaging) to all your marketing communication – becoming a unique re-presentation of who you are.

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4.

Brand Management

We can help you define a visual system that communicates in unison. • Brand Manual / Brand Net • Brand Stationery • Branded Environments • Marketing Collateral

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5.

Brand Architecture

A clean brand architecture reduces clutter, increases clarity and helps your consumers recognize the correlation between your company, brand, products and services.

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6.

Digital & Print Branding

Digital and Print branding establishes the online and physical identity of your brand, enabling your company to make its presence known anywhere. It helps build your brand online, through websites, social media channels, apps or search engine results and offline through brochures, posters, annual reports, environments etc.

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