We believe in RO[D]I

We take the time to understand your domain and business. We pose questions that help unlock
the potential of our client’s ideas. So our value addition in most cases transcends design.

Our expertise spans across a wide range of design services including brand strategy, visual identity (logo), brand collateral (print + digital), brand architecture, and brand management. Our process involves crafting a distinctive brand strategy and positioning that lay the foundation for a lasting brand. This strategic groundwork is designed not only to elevate your brand’s visibility but also to drive real results – enhancing recognition, increasing engagement, and boosting sales.

1.

Business Intelligence & Positioning

A good positioning strategy is the key is to find a way into the hearts and minds of consumers, create a positive and lasting engagement with your audience and reinforce a unique positioning platform. Here we discover what you already have going in your favor, and what’s on your ‘to-do’ list. The answers to these questions (through our questionnaire series) will not only help in creating an enduring brand but also lay the foundation for the future marketing machine of your business.

2.

Naming & Tagline

A powerful name is the result of a good positioning strategy. The key is to find a way into the hearts and minds of consumers, create a positive and lasting engagement with your audience and reinforce a unique positioning platform.

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3.

Brand Identity

It encompasses all design decisions that define a brand from your visual identity (logo, color palette, and stationery) to messaging – becoming a unique re-presentation of who you are.

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4.

Business Essentials

Your brand’s marketing materials (covering both digital and print) establish the online and physical identity of your brand, enabling your company to make its presence known anywhere. It helps build your brand online, through websites, social media channels, or apps and offline through all your marketing materials.

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5.

Brand Architecture

A clean brand architecture reduces clutter, increases clarity and helps your consumers recognize the correlation between your company, brand, products and services.

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6.

Brand Management

We can help you define a visual system that communicates in unison. • Brand Manual / Brand Net • Brand Stationery • Branded Environments • Marketing Collateral

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