When your brand feels like everyone else,
Your business becomes easier to ignore.
►Build a distinctive brand identity ► Tell your story ► Help your business stay memorable in a competitive market
➜ Create branding that stands out and captures your brand essence ➜ Overcome unclear brand messages and inconsistent visuals ➜ Engage your target audience and establish a lasting brand presence
Brand Design
Stories
HEALTHCARE
Integrated Communications for GE’s Global CT Portfolio
Area of Work: Brand Positioning | Brand Collateral | Email Newsletters | Event Branding
We developed a comprehensive plan and design to address GE’s internal and external communication requirements, catering to the global sales of their Revolution ACT and Optima CT machines. This comprehensive communication strategy encompassed a variety of materials, in both the print and digital formats, ranging from product brochures and detailed case studies to email newsletters and the CT Buyers Guides. Additionally, it included the launch of a specialized mobile app and the branding of the product launch.
AEROSPACE & ENGINEERING
Engineers at Heart: A Brand’s Transformative Journey
Area of Work: Identity (Logo) + Tagline | Brand Architecture | Brand Collateral | Stationery Design | Brand Manual | Website Design & Development
The client sought our help to articulate their brand ideals and redefine their brand essence. We redesigned their visual identity to reflect their true brand personality and coined a distinct corporate tagline for them. The newly devised messaging strategy was a significant brand differentiator for them. Our research and in-depth analysis helped project their internal reality and capabilities to the world as “Engineers at heart and Engineers by profession”.
HEALTHCARE & TECHNOLOGY
Designing the Future of Healthcare: The Branding of NextServices
Area of Work: Brand Identity | Brand Collateral | Event Branding | Website | UI Interface
NextServices is a US-based healthcare technology company. Our work spanned branding to digital marketing, and social media marketing. The goal was to reach medical practices across the USA with focused product and service messaging while generating quality leads online. In just six months, we achieved over 10X ROI through a strategic mix of LinkedIn Ads, content-based advertising, and direct ‘Schedule a Demo’ campaigns — helping transform NextServices from a relatively unknown company into a recognized leader within its niche.
MEDICAL DEVICES
ATTUNE by Johnson & Johnson: Bridging Care and Confidence
Area of Work: Brand Identity (Logo) | Brand Collateral | Email Newsletters
We were involved in creating the identity scheme and branding approach for ATTUNE Care through all their brand-customer touch-points. These covered in-clinic posters, product brochure, patient card and launch e-mailers. The success of this branding strategy lay in the integrated patient experience created as part of a patient’s knee replacement journey, pre to post surgery. The campaign reached out to over 4000 patients and built a new sense of confidence in them. ATTUNE expanded their customer base by 150% doubling sales that year.
EDUCATION
The Growth Within: The University of Michigan India Conference
Area of Work: Identity | Brand Collateral | Stationery Design | Website Design & Development
For the 2014 University of Michigan India Conference, we created a compelling visual identity to differentiate the event and connect with audiences under the theme ‘The Growth Within.’ Blending typographic and illustrative elements, the design emphasized introspection as a catalyst for transformation. The visual branding and event extensions created strong recall value, embodying the conference’s aspirations for India’s growth. This work earned a prestigious 2016 Graphis Gold Award for design excellence.
EDUCATION
Mini Worlds 2019: Branding India’s First International Debate Event
Area of Work: Brand Identity (Logo) Brand Collateral Event Branding
Mini Worlds 2019 was the first international World Schools Debating Championship-style tournament hosted in India, bringing together 12 leading national debating teams from around the world. We created the event’s identity, messaging, and extended collateral, helping build a credible, energetic, and youth-focused presence. The communication system supported visibility, engagement, and participation while strengthening the tournament’s place within India’s growing competitive debating ecosystem.
Is Your Brand Getting
Lost in the Crowd?
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You’re struggling to differentiate your brand from competitors, and you’re aware that a unique brand design is essential for standing out.
◌
Your current brand message is unclear, and your brand visuals are inconsistent, which might be causing a disconnect with your prospects.
◌
The fear of losing business to competitors in highly competitive markets due to weak branding and brand design is ever-present.
These challenges that business owners, entrepreneurs, brand managers and marketing professionals face are real, but there is a better way to build a brand that truly captures your essence. At Zero-G, we bring together brand strategy, visual identity, print and digital brand assets, and brand management to help businesses create brands that stand apart.
Our process starts with clear strategy and positioning, building the foundation for a lasting brand presence that strengthens visibility, improves recognition, and supports business growth.
It’s time to engage your audience, establish a stronger brand presence, and tell your story in a way that helps take your brand to the next level.
Take Your Brand
To The Next Level
Our true differentiator is our deep-rooted experience in brand design strategy and storytelling. This enables us to deliver transformative insights, leading many clients to redefine their brand narrative and strengthen their market positioning. This combination of brand design and strategic design guidance has fortified our client partnerships, many of which span over 10+ years.
Achieve a compelling brand presence, beyond mere aesthetics.
We have deep understanding of business, having spent the majority of our careers in branding, design, sales and marketing.
Every time we collaborate with a new client, our knowledge spectrum broadens. We delve deeply into their business and industry, gaining a comprehensive grasp from start to finish, effectively becoming an extension of their team.
Our diverse experience with enterprises, from different industry sectors and countries, positions us as the ideal partner for your enterprise.
At Zero-G, our branding strategies ensure that your brand story truly connects with your target audience, capturing the essence and personality of your brand.
Our brand design approach is focused on tangible outcomes bringing together strategy, design, structure, and communication to help your brand stand apart with clarity and impact.
Brand Intelligence & Positioning
We help define a clear positioning strategy that gives your brand a distinct place in the hearts and minds of your audience.
Brand Identity
We create visual identities that capture the spirit of your brand in a distinctive and memorable way.
Brand Management
We help bring clarity and consistency to your brand through clean brand architecture and structured visual systems.
Brand Collateral
We design across both digital and print formats, enabling your brand to make its presence felt anywhere.
Brands That Trust Us
What Our Clients Say
“This is good, focused communication with clear explanations and good customer-supporting contexts. Nice job… really encouraging and good to see this team continue to push boundaries”.
♥ GE Healthcare, Global
“Over the years, we worked with Zero-G on several projects varying from designing our product enki’s mobile user interface to visualizing our booths at trade-shows. It’s very impressive that every single time, the work quality is solid, interactions are professional and deliverables make it in time. The design is well thought through and there’s meaning and purpose for each design element – I really enjoy that”.
♥ NextServices, USA/ Mumbai
“We just launched the Attune Care app to rave reviews and I wanted to take this opportunity to thank you for helping us make this happen. The brand identity and related branding was high quality and just bang on. Thanks”.
♥ Johnson & Johnson, Mumbai
“Thank you very much for launching our school website today. Thank you for all the hard work and patience you offered to create this beautiful communication window for us. You also finished the task with no compromise from your end on the scheduled time. I appreciate your clarity, quality and commitment. It was a pleasure working with you online and learning along the way too”.
♥ Arsha Vidya Mandir, Chennai
“Thank you very much for painstakingly putting these designs together… for the immense support you have provided throughout this campaign. We absolutely love them. Thank you for all the hard work and the really awesome design. Genuinely cannot express our gratitude in words”.
♥ Indian Schools Debating Society (ISDS), Chennai
“We were impressed with your ability to ideate and bring to reality the theme of our conference this year – The Growth Within. The design was well appreciated and noted by attendees – it helped us communicate our objectives visually and clearly”.
♥ University of Michigan Alumni Association, Mumbai
1. Contact Us
Tell us about your brand, business goals, and what you want your brand to become.
2. Discovery
We study your business, audience, market, competitors, and current brand presence.
3. Strategy
We shape your brand positioning, messaging, personality, and creative direction.
4. Design
We create the visual identity and brand assets needed to help your business stand apart.
