We developed a comprehensive plan and design to address GE’s internal and external communication requirements, catering to the global sales of the Revolution ACT and Optima CT machines. Our approach, encompassing both print and digital formats, emphasized the business value and superior performance of the Revolution and Optima series of CT machines.
This comprehensive communication strategy encompassed a variety of materials, ranging from product brochures and detailed case studies to email newsletters and the CT Buyers Guides. Additionally, it included the launch of a specialized mobile app and the branding of the Revolution ACT World Championship event.
“This is a good, focused communication… with clear explanations and good customer supporting context. Nice job… really encouraging and good to see this team continue to push the boundaries”.