BBITS Consulting is a niche business-consulting player focused on creating and leveraging vertical industry domain skills, assets and IP for faster and better implementation of business initiatives. BBITS was founded by Ravi Bommakanti, a transformational leader in vertical industry, horizontal competency and practice units. Our task was to understand Ravi’s brand purpose and proposition for BBITS and use it as a driver to create the identity design for BBITS Consulting.