Branding India's First
International Debating Competition:
Mini Worlds 2019 [Chennai]
- Client Indian Schools Debating Society (ISDS) / Industry Non Profit / Category Brand Design
Background
Mini Worlds is an initiative by the Indian Schools Debating Society (ISDS) to encourage and promote international (high-school) debating tournaments within India and the South Asian region. Mini Worlds 2019 was the first international World Schools Debating Championship (WSDC) style tournament to take place in India where 12 top national debating teams from around the world competed for the title.
2022 Indigo Design Award Winner
BRANDING FOR EDUCATION
The Indigo Design Award is a global contest that seeks to reward exceptional talent in the fields of graphic, digital, mobile design, design for social change and branding. The contest honours those who aren’t afraid to push the envelope or make their voices heard. Submissions are evaluated for quality, originality, function, and relevance drawn from over 50 countries around the world.
Objectives
As an international debating event being hosted and conducted in India, it stood to represent debating excellence, friendship and camaraderie besides, offering a means to experience the vibrant art and culture of South India. The event was a concerted effort by the Indian Schools Debating Society (ISDS) and their sponsor, the Ramco Group of Companies, to welcome and promote competitive debating from around the world within India.
Approach
The overall character of the event and its identity was visualized to communicate a spirit of friendship, a youthful vibrancy and the cultural-scape of Chennai city.
3 colored spheres, integral to the identity design, were used to torch-bear the branding of the event. They represented the 3 mini worlds coming together for the event while also being suggestive of speech mikes as the event was driven by the purpose of encouraging debate.
The diagonal type alignment in the identity, specifically, lent it a dynamic and competitive quality. Plus, the vibrant, myriad culture of Chennai was brought alive by imagery presented through the window of India. Messaging was centred around Tamil to bring familiarity and focus to the native and historical language of Chennai and India.
