Background

Nishrinkala Dance Academy is dedicated to the development of students in the art of Kuchipudi (an Indian classical dance form). Education at the academy incorporates fitness training into its course structure for students to acquire a more contemporary dance aesthetic while learning the traditional rules of the dance form. This unique approach is at the core of its branding strategy.

Identity Approach

At the heart of Nishrinkala Dance Academy lies the philosophy of “Ni-shrinkala,” a Sanskrit term symbolizing the breaking of shackles to embrace freedom. This vision guides the academy’s unique blend of tradition and modernity, where the classical art of Kuchipudi is enriched with contemporary fitness training.

The academy’s identity, embodied in a timeless institutional seal, captures the essence of an epitomic dancer pushing her boundaries. It reflects the academy’s commitment to nurturing creativity and discipline while empowering students to explore the freedom within the art form.