Background

Mesmerisers and Dreamers is a not-for-profit initiative dedicated to educating and empowering underprivileged women and children, helping turn their dreams into reality. Born from personal tragedy, this philanthropic effort is deeply personal to the founder, reflecting both past experiences and a vision for a future filled with greater purpose and meaning – not just for himself, but for the larger community.

Inspiration

The final design approach was inspired by the mythological symbolism of the ocean as described in an episode of the Samudra Manthan from the Puranas. This tale likens the ocean and its waves to the mind and its emotions, with the churning of the ocean representing life’s journey—one filled with moments of pleasure, pain, and transformation, both physical and spiritual. At the heart of this churn stands Mount Mandara, the unshakable pivot of stability and strength.

Solution

The wordmark was crafted to embody this oceanic essence, with the central “A” serving as the symbolic mountain, anchoring the “madness” around it. This deliberate balance conveys resilience amidst motion, reinforcing the brand’s deeper purpose.

Given that “MAD” might initially evoke a negative interpretation, the overall visual identity was designed with care and intention—ensuring that it communicates a calm, positive, and impassioned vision for the future.