Empowering Young Voices:
The Branding of ISDS [Chennai]

  • Client Indian Schools Debating Society (ISDS) / Industry Education / Category Brand Strategy, Brand Identity, Brand Collateral, Performance Marketing
Background

The Indian Schools Debating Society (ISDS) is a not-for-profit organization that aims to take competitive debating to students across India. A pioneer in the ‘World Schools Debating Championship’ (WSDC) format of debating, ISDS continually trains young Indians with the assistance of best debaters from around the world, creating a new pool of fierce Indian debaters that have served at the helm of the organization since late 2014.

Crafting ISDS's Unified Identity

With ISDS being a national organization that represents school debating from India, our job has been to clearly communicate to a broad audience, its vision, values, history & events. Besides structuring content hierarchically and linking all of ISDS’s information entities, including achievements, into a single, unified whole, we have engaged in creating their printed collateral, event branding, website to digital and social media marketing.

“Thank you very much for painstakingly putting these designs together… for the immense support you have provided throughout this campaign. Thank you for all the hard work and the really awesome design. We absolutely love them. Genuinely cannot express our gratitude in words”.

Executive Director, Indian Schools Debating Society

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