Background

Primary Education in India is a massively overcrowded space with innumerable schools vying for parent attention. Ameya World School, located in Vishakhapatnam, India, sought to clearly convey their unique brand purpose to prospective parents: a school where children have the opportunity to discover their talents and are free to explore, experiment and experience learning as they progress through their childhood.

The school brochure was conceptualized and designed to highlight five core principles of experiential learning, which include real and engaging classrooms, child-centric learning, holistic development, empowered teachers, and community-connectedness. As education at Ameya extended learning beyond the classroom, we felt the need to visually capture and present these opportunities for experiential learning.

Telling Ameya's Story

While the photography captured various learning scenarios in and out of school, these were later depicted graphically through direct and impactful messaging and composite images to tell the school’s story authentically. The use of sans serif, capitalized titles, vibrant tones and the brochure’s design elements worked together to create an engaging and appealing presentation that resonated with parents and showcased the school’s commitment to holistic education.

The brochure was produced in both large and small formats to facilitate distribution and increase reach. It successfully helped Ameya World School position its uniqueness and attract admissions.