The founder of Norasys envisioned a company that would help connect complex systems – sensors, devices, the web and cloud with each other. We arrived at the name ‘Norasys’ after an extensive study and dozens of naming suggestions. The name struck a chord with the client for 2 reasons. Nora in Arabic, means light and it also is the name of a river in Sweden, where the company is headquartered.
The corporate branding strategy was to capture the company’s core brand purpose – to connect complex systems seamlessly. This was visually crystallized into the brandmark – a starlight being ignited by the coming together of two arrows. Post launch, Norasys has been generating strong traction from the international market.