Branding New York Pizza & Fried Chicken

  • Client New York Pizza and Fried Chicken (NYPFC), India / Industry Hospitality / Category Branding
An Identity Apart

This home-grown brand was established to serve American fast food with an Indian touch. Great food, best service, pleasant ambience and value for money are principles that drive the brand. The group has 60+ outlets across India and is one amongst the fastest growing food-chains in the country. We created Jonny, the brand mascot, and in-store branding posters of Jonny chilling in New York. The idea for the poster design was to capture a unique proposition of the brand – real American fast food and flavours with an Indian touch.

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