Brief

The Organizing Committee of The University of Michigan India Conference wanted to strongly differentiate the annual India conference from previous years. They wanted the conference to connect with the audience emotionally and intellectually. Plus, inspire them to take action while aspiring for India’s growth. Our brief was to use the power of visual branding to design the event identity and enhance this key conference objective ‘The Growth Within’.

Approach

By presenting the idea of ‘Growth Within’ as a word and an image, we crafted a compelling visual identity to differentiate the event and connect with the audience. Through a design approach that blended typographic and illustrative elements, we emphasized introspection as a catalyst for holistic transformation.

Results

The visual branding (logo and its extensions within the conference venue) brought to life the theme of the conference – The Growth Within, effectively embodying the conference’s aspirations for India’s growth. The design was able to create memory and recall value among participants long after the conference was over.

This work earned a prestigious Graphis Gold Award, highlighting its significance in design excellence.

“We were impressed with your ability to ideate and bring to reality the theme of our conference this year – The Growth Within. The design was well appreciated and noted by attendees – it helped us communicate our objective visually and clearly – that we also need to grow within, even while aspiring for India’s growth. With the lighting, the design almost had a 3 dimensional feel to it and brought a unique presence to our conference”.

Board Member, University of Michigan Alumni Association