Design of Identity for Aalayam

  • Client Aalayam, Hyderabad / Industry Retail / Category Branding

The Aalayam Store showcases exclusive handloom sarees from across the country. Founded by renowned fashion designer, Shravan, and Pop Singer, Smita, Aalayam has a noble brand purpose to support struggling weavers across India. Aalayam is travelling to every nook and corner of India to help revive many weaves that are becoming extinct. We were involved in the creation of the brand’s visual identity.

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