By Shalotte Sugathan

By its very nature, a detail is subtle. In design, details are deep and inconspicuous, yet profoundly powerful elements capable of elevating the ordinary into the extraordinary, sometimes transforming the functional into a truly memorable experience.

For a detail to be noticed, there must be a pause – a moment of reflection, a deliberate looking closer. It is in these moments that the true value of a design reveals itself, connecting with the audience in ways that are often
subconscious yet meaningful.

Impactful designs embrace the power of details. From the perfect curve of a product to the hidden wit in typography, details carry the soul of design and
invite us to slow down and find joy in the small but significant nuances that truly matter.

Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.