Semiotics of Soul



By Shalotte Sugathan

While I’m hardly religious, it goes without saying that work takes me to some deeply spiritual places.

Any form of design works if it has soul.

When we design for business the question we’re always looking to answer, deep within, is whether we’ve been able to touch the spiritual core of the organisation or service. Does the design solution communicate their soul purpose (or soul idea). Does it clearly, truthfully and beautifully, personify their soul?

For a creator, such a process can be intellectually and emotionally stirring, overwhelming and elevating at the same time. It’s the path we usually take at Zero-G.


shalotte sugathan
Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.

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