By Shalotte Sugathan
I’ve always been deeply enthralled by the scholarly pre-occupations and incredible diversity of my Indian heritage which all-encompasses the study of Poetry, Literature, Art, Dance, Architecture, Mathematics, Philosophy, Astrology, and Mythology, at once.
So it’s naturally very uplifting when, occasionally, a design solution for the 21st century is guided by an element of India or even the universally recognized Indian Numerals created by our passionate astronomers and mathematicians thousands of years ago.
A few that come to mind –
An identity designed for a philanthropic effort was inspired by the mythological symbolism of the ocean from an episode of the Puranas, in an unpredictable and unexpected way.
An exhibit and invite designed for the launch of a mobile exhibition that highlighted the natural, medicinal wonders of ancient Indian plants and herbs. The invite was based on the Namaskar (Mudra).
A book and poster series that was inspired by a desire to breathe life into numbers – 1 to 10 – and communicate their symbolic, inner meanings.
Co-Founder and Principal
Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.