Visual Communication Archives

By Shalotte Sugathan

Successful Design Communication almost always enables people to feel and think about the subject matter. Such a kind of communication is only possible to create when designers and design-enablers get compassionate in their making and thinking through an invoking of – compassion for the user/ customer/ product /service – a higher vision.

Compassion is such a crucial ingredient in design, just as it is in life, and one that’s often too ignored due to limitations of the mind, resources, and influence.

Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.

By Shalotte Sugathan

My 4 year old must be having quite a practical sense of humor. To her, the gym is the ‘exercise shop’. Naturally so, as she’s pretty much figured the human need to shop for everyday things be it groceries, books, toys, clothes, shoes, et al, so why not some exercise!

She almost can be likened to the mixer-grinder in our life, breaking every bit of her understanding down to its simplest, digestible form; something that we tirelessly do at our practice – creating communication that is simple, clear, nuanced, and beautiful.

Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Category: Visual Communication

Compassion in Principle, and in Design

By Shalotte Sugathan

Compassion is such a crucial ingredient in design, just as it is in life, and one that’s often too ignored due to limitations of the mind, resources, and influence.

The Exercise Shop

By Shalotte Sugathan

My 4 year old must be having quite a practical sense of humor. To her, the gym is the ‘exercise shop’. Naturally so, as she’s pretty much figured the human need to shop for everyday things be it groceries, books, toys, clothes, shoes, et al, so why not some exercise!

She almost can be likened to the mixer-grinder in our life, breaking every bit of her understanding down to its simplest, digestible form; something that we tirelessly do at our practice – creating communication that is simple, clear, nuanced, and beautiful.