By Bhaskar Chatterjee

Every year The Economic Times comes up with a list of India’s most trusted service brands. The brands in this list are large businesses, most of them India’s largest business houses and multinationals. This is obvious because to be India’s most trusted service brand, companies need to (as a bare minimum) have extensive pan-India presence and only large corporations have that kind of presence.
http://articles.economictimes.indiatimes.com/2013-12-18/news/45338439_1_trusted-brands-service-brands-brand-equity.

I often wondered why there are no top brands lists based on their city of origin. When I say city based, I mean the business was founded or has its headquarters in a city. They provide services within the city and some of them (the larger ones) cater to the country and world. These brands form an integral part of every city; our city and lives would be less complete without them.

There are many initiatives that recognize best city based brands in a business category. For example, The Times Food awards recognize the best hotels/ restaurants within a city. Similar city based awards are held for businesses in real estate, advertising etc. But there are no such lists that compile businesses across categories together. The only such list I could come across was Bangalore’s top brands, an initiative by Paul Writer –  http://paulwriter.com/paul-writer-recognizes-best-bangalore-brands-bangalore-brand-summit-2014/. This is an excellent initiative and close to what I am suggesting.

Having lived in Hyderabad for the past 7 years, I have personally experienced the services of many brands and also read about many. I am listing here my Top 25 Hyderabadi brands.

I only had to briefly think of who, according to me, are Hyderabad’s top brands and the list formed itself. This is what makes top brands so powerful. Their aura transcends the services/ products they offer (which are consistently superior) and captures the mind share of consumers.

My Top 25 Hyderabadi brands (in alphabetical order)

Andhra Bank http://andhrabank.in
Cyient (formerly Infotech enterprises) http://www.cyient.com/
Dadu’s Mithai Vatika http://www.dadus.co
Dr. Reddy’s Laboratories http://www.drreddys.com/
GMR Hyderabad International Airport http://www.hyderabad.aero
ISB (Indian School of Business) http://www.isb.edu
Fusion9 Hospitality http://www.fusion9.in/about.html
Gopichand Sports Academyhttp://en.m.wikipedia.org/wiki/Gopichand_Badminton_Academy
GVK http://www.gvk.com
Heritage Foods http://www.heritagefoods.co.in/
Karachi Bakery http://www.karachibakery.com
Karvy Financial Services https://www.karvy.com
L. V. Prasad Eye Institute http://www.lvpei.org
Lanco http://www.lancogroup.com/
Mangatrai Jewellers http://www.mangatrai.com
NCC (Nagarjuna Construction Company) http://ncclimited.com
Oakridge International School http://oakridge.in
Paradise Restaurant http://www.paradisefoodcourt.com
Pragati Printers http://www.pragati.com/
Pulla Reddy Sweets http://en.wikipedia.org/wiki/G._Pulla_Reddy
Neerus http://www.neerus.com
Ohris http://www.ohris.com
Ramoji film city http://www.ramojifilmcity.com
Yashoda Hospitals http://www.yashodahospitals.com/
24 Mantra Organic http://www.24mantra.com

Like me, each of you will have your own top brands list and our lists are sure to have a few names in common. Those brands are truly, the most iconic brands of Hyderabad. We should be proud they were created in our city and continue to serve us with relentless passion.

 

Bhaskar Chatterjee
Co-Founder and CEO
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
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