The Exercise Shop


By Shalotte Sugathan

My 4 year old must be having quite a practical sense of humor. To her, the gym is the ‘exercise shop’. Naturally so as she’s pretty much figured the need to shop for things, at the book shop, toy shop, shoe shop, sweet shop, et al.

She almost can be likened to the mixer-grinder in our life, breaking it down to its simplest, digestible form, something that we tirelessly do day-in and day-out at our practice – creating communication that is simple, beautiful, unpretentious and clear.


shalotte sugathan
Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.

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