By Shalotte Sugathan
While I’m hardly religious, it goes without saying that work takes me to some deeply spiritual places.
Any form of design works if it has soul.
When I work on building visual identities the question I’m always looking to answer, deep within, is whether we’ve been able to touch the spiritual core of the organisation / service. Does it communicate their soul meaning (or soul idea). Does it truthfully, beautifully, transparently, and simply personify that soul?
For a creator, such a process can be intellectually and emotionally stirring, overwhelming and elevating all at the same time. It’s the path we generally take at Zero-G.
Co-Founder and Principal
Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.