By Shalotte Sugathan

While I’m not particularly religious, it goes without saying that work leads me to some deeply soulful places.

In the realm of design + communication, I believe that true resonance comes from imbuing our work with soul.

When crafting business communications, our goal is to distill the essence and purpose of the organization or service into a core message. Does our design solution, both authentically and beautifully, communicate their soul?… Do the signs, visuals and messaging align seamlessly with their identity?…are some of the questions we seek answers to.

This alignment, whether overt or subtle, is crucial.

For a creator, such a process can be intellectually stirring, overwhelming and uplifting at the same time. This is the path we usually take here at Zero-G.

 

Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.