Branding Nishrinkala Dance Academy
[Hyderabad]

  • Client Nishrinkala Dance Academy, Hyderabad / Industry Art and Culture / Category Branding, Web + Mobile
Background

Nishrinkala Dance Academy is dedicated to the development of students in the art of Kuchipudi (an Indian classical dance form). Education at the academy incorporates fitness training into its course structure for students to acquire a more contemporary dance aesthetic while learning the traditional rules of the dance form. This unique purpose is at the core of its branding strategy.

Identity Approach

Ni-shrinkala, in Sanskrit, means to break away (ni) from shackles (shrinkala) that bind. As education at the academy is guided by this freedom vision, a unique blend of the old (classical) and new (contemporary dance) was translated into a classic institutional seal that embodies an epitomic dancer pushing her boundaries.

Related Work