Mobile Exhibition Design for Chetna [Ahmedabad]

  • Client Chetna, India / Industry Non-Profit / Category Branding
Background

CHETNA works towards empowering women and children from disadvantaged communities. The NGO guides these communities to efficiently manage their families’ and communities’ nutrition and health. The mobile exhibition and invite was designed to share information on traditional Indian herbs intrinsic to indigenous medical practices in rural environments.

Approach

The design approach for the exhibit was inspired by the natural cycle of nature, both in color and form. The handmade invite for the event was designed with the Namaskar (folded hands signifying welcome) on the front and a leaf on the back (as a signifier of plants/herbs, the subject of the exhibition); both representations were created using the same form of leaf veins.

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