Design of Identity for
Aalayam [Hyderabad]

  • Client Aalayam, Hyderabad / Industry Retail / Category Branding
Background

Aalayam showcases exclusive handloom sarees from across the country. Founded by renowned fashion designer, Shravan, and Pop Singer, Smita, Aalayam has a very noble brand purpose: to support struggling weavers across India by wearing handlooms. Aalayam is travelling to every nook and corner of India to help revive many weaves that are becoming extinct. We were involved in the creation of the brand’s visual identity.

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