Compassion in principle, and in design

 

By Shalotte Sugathan

Successful Design Communication almost always enables people to feel and think about the subject matter. Such a kind of communication is only possible to create when designers and design-enablers get compassionate in their making and thinking; through an invoking of compassion for the customer, compassion for the product / service, and compassion for the (client’s) vision.

Compassion is such a crucial ingredient in design (just as much in life) and one that’s often too ignored by limitations of the mind, resources and influence.

 

shalotte sugathan
Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.

 
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