Category: Visual Communication

India in Design

 

By Shalotte Sugathan

I’ve always been deeply enthralled by the scholarly pre-occupations and incredible diversity of my Indian ancestral heritage which envelopes the study of Astronomy, Poetry, Literature, Art, Mathematics, Phonetics, Philosophy, Mysticism, Astrology, Cosmology and Mythology, all at once.

So it’s naturally wonder-ful when, occasionally, a contemporary design solution is infused with an element of Indian Mythology, Indian Science, or even the universally recognized and used Indian Numerals created by the passionate astronomers and mathematicians of the Indian Civilization thousands of years ago.

Here are a few that come to mind.

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An identity we designed for a philanthropic effort was inspired by the mythological symbolism of the ocean from an episode of the Puranas, in a rather unpredictable and unexpected way.

Take a look.

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An exhibit and invite designed for the launch of a mobile exhibition that highlighted the natural, medicinal wonders of ancient Indian plants and herbs.

See here.

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A book and poster series that was inspired by a desire to breathe life into numbers – 1 to 10 – and communicate their symbolic, inner meanings.

View this work here.

 

shalotte sugathan
Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.

 

Compassion in principle, and in design

 

By Shalotte Sugathan

Successful Design Communication almost always enables people to feel and think about the subject matter. Such a kind of communication is only possible to create when designers and design-enablers get compassionate in their making and thinking; through an invoking of compassion for the user / customer, compassion for the product / service, and compassion for a higher vision.

Compassion is such a crucial ingredient in design (just as much in life) and one that’s often too ignored by limitations of the mind, resource and influence.

 

shalotte sugathan
Shalotte Sugathan
Co-Founder and Principal
Zero-G Design

Zero-G Design is a branding, design and digital marketing consultancy.
We use the combined power of business innovation + design + technology
to help businesses get noticed and achieve rapid growth.